Good Hair Day Pasta's Delightful Packaging
Few people love whimsical, clever food packaging more than me, and the design for Good Hair Day Pasta by Nikita Konkin is a real day brightener. Especially the fettuccine box, where voluminous swirls of billowy fettuccini stand in for epic hair. The natural color of the pasta is set off by a sea of white combined with simple lettering. So good.
Nikita has received numerous awards for his design, and it looks like the pasta has gone into production. Available here (if you have access to Amazon.it). It is a 100% durum wheat pasta from Italian grains and produced in the Abruzzo region. The pasta is extruded through brass dies, and dried at low temperature to preserve the fragrance and flavor of the grain.